After naming Fortnite as a big competitor, the company is making moves to expand into video games.
This week, Netflix officially made its plans known to the world.
It’s about eyeballs and how much time any particular thing was occupying those eyeballs.
Netflix subscriber using the app.Phil Barker/Future Publishing via Getty Images
By those terms, video games felt like big competition.
Netflix wasn’t the only tech company getting in on the gaming game.
Look at Amazon, Google, Apple, and Microsoft.
They just weren’t investing in it heavily at the time.
A big clue wasBlack Mirror: Bandersnatch, the interactiveBlack Mirrormovie that premiered in 2018.
The success of that made those within Netflix think about ways to experiment with other kinds of interactive entertainment.
And that’s it right there.
The more content Netflix has, the more eyeballs it captivates.
But it’s not impossible.
It was a 27-percent increase from 2019 findings.
Amazon also happens to be a company that launched Luna, its own cloud gaming service.
It makes sense that Netflix would want to carve out its own piece of the gaming market.
And once it builds its library, what a piece it could be.
