The streaming wars have arrived and so has the first official battle: a viable brand name.
Some brands have risen to the occasion.
Which leads us to now.
Credit: Netflix; HBO Max; Peacock
So, the streaming wars are upon us.
Often copied, never quite duplicated.
You are literally watching “flix” (a.k.a.
netflix
movies) on the “net” (a.k.a.
Simplicity is key for branding and that’s one thing Netflix is very good at.
Playstation Vue
There’s nothing I love more than clever wordplay or a brand playing to its strengths.
HBO
But something else that works too is unconventional spelling.
It’s a simple tweak, but it works.
Customers and brandslove a well-placed “X"and Epix nails it.
NBC
But, in my head, Philo sounds comforting.
It’s notterrible, but’s notamazingeither.
Amazon Prime Video
The names “Amazon” and even “Amazon Prime” are highly memorable.
So, slapping “Video” at the end of all that doesn’t quite fit.
It does the job, I guess, but not enthusiastically.
So, I’ll allow it.
HBO Go/Now/Max
This trio of streaming platforms barely made the cut.
I look forward to their future services including HBO See, HBO Spot, and HBO Run.
The worst
Peacock
This is perhaps the most terribly terrible name on the list.
CW Seed
If I could have had this tie with “Peacock,” I would have.
I have no earthly idea why “seed” is a part of the app’s name.
LikeCinemaxand HBO Go had a baby and HBO won custody.
Which is something I definitely shouldn’t be thinking when I look at a name.
Think “urban youths” but more annoying.
Like, of courseBETwas already taken, but sheesh.
