It is time once again for that pinnacle of late-January athletics-associated entertainment.

(I didnt even know Arizona had a football team.)

TheHuluplayer embedded below will update itself with the latest ad spots throughout the night.

Coke_waterfall_2

Rant and rave about the commercials as you see fit, and Ill be back post-game with my favorites.

I AM SO THIRSTY.

*UPDATE: I REALLY LIKED…*Firestone: TatersI had no idea Mr. and Mrs. Yeah, Im talking to you, third floor soda.

Watch your front.Cash4Gold: Heeeres Money!

Or listen up, Dummies cash the number four gold dot com.

(See: Stop sweating, you IDIOT.

What is WRONG with you, you stupid bitch?

Ill probably delete that sentence in 10 minutes.

(Delete the number ten dot com.)

), but I loved it because…hello.

GIVE UP ALREADYSoBe: Lizard Lake 2DBiggest WTF moment of the night by far.

Raise your hand if you had even the slightest clue.GoDaddy.com: ShowerEverything you think makes your ads sexy?

Everything about the situation = horrible.

Watch the ads above, then let us know what you thought!