1

A: ADULTERYAs ubiquitous as alcohol and tobacco in theMad Menuniverse.

This season, Don asked his hooker not to take off her brassiere in bed.

A snapshot of the misery of Joan’s marriage.

A: ADULTERY As ubiquitous as alcohol and tobacco in the Mad Men universe. Leading the pack of strayers is Don, who stepped out on his

Carin Baer/AMC

4

D: DOG TAGSDon’s ticket to escaping his past.

Dick assumed the dead man’s name and started a new life for himself.

Soon after Betty discovered the secret, she asked for a divorce.

B: BRASSIERES Pointy as a Cuban missile, these undergarments provide the women of Mad Men with their distinctive silhouettes. They were also the centerpiece of

Advertising Archive/Everett Collection

6

F: FAINTING COUCHBetty irritated her interior decorator by impulsively buying one of these Victorian-era loungers.

Post-divorce, he now lives there.

But the couple have settled into an uneasy married life aggravated by Henry’s shrewish mother.

Mad Men, Christina Hendricks | C: ‘‘C’EST MAGNIFIQUE’’ At a dinner party with her rapist/husband’s colleagues, Joan awkwardly sang this 1953 Cole Porter love song while playing the accordion. A

Carin Baer/AMC

You’re guaranteed he’ll never return to the office.

Don took an interest in Rachel’s intimate apparel, and the two embarked on a steamy affair.

But the real action of the episode came when Pete revealed Don’s secret ‘‘Dick Whitman’’ past.

D: DOG TAGS Don’s ticket to escaping his past. During the Korean War, the man we know as Don, but whose real name is Dick

istockphoto.com

‘‘Who cares?’’

asked Bert Cooper (Robert Morse).

In fact, we all did.

E: EUGENE SCOTT ‘‘GENE’’ DRAPER Named (against Don’s wishes) for Betty’s difficult father, baby Eugene is the youngest of the three Draper kids — and

Carin Baer/AMC

She contemplated abortion but eventually carried baby Eugene to term.

I just don’t want to work with them.''

18

R: RELAX-A-CIZORPeggy’s clever campaign for this vibrating belt for ladies helped get her promoted.

F: FAINTING COUCH Betty irritated her interior decorator by impulsively buying one of these Victorian-era loungers.

istockphoto.com

19

S: ‘‘SHUT THE DOOR.

She wants a baby, and is saddened that she and Pete can’t conceive.

Little does she know there’s living proof that Pete is plenty fertile.

G: GREENWICH VILLAGE The bohemian NYC hood where Don visited his first-season mistress Midge (Rosemarie DeWitt). Post-divorce, he now lives there.

Carin Baer/AMC

Jimmy’s wife, Bobbie, was Don’s choice…for other things.

25

Y: ‘‘YOU DON’T KISS BOYS.

‘‘Betty’s attempt to teach Sally the same rigid gender roles that define her own cloistered existence.

H: HENRY FRANCIS Betty’s second husband (Christopher Stanley) seemed like a white knight when he romanced her in season 3. But the couple have settled

Carin Baer/AMC

Betty’s not gonna like seeing Sally burn her bra.

You’re welcome, ladies!

I: ‘‘I HAVE A DREAM’’ Don listened to Martin Luther King’s speech at the beginning of season 3’s ‘‘Wee Small Hours,’’ and Carla (Deborah Lacey)

Carin Baer/AMC

J: JOHN AND MARSHA Peggy and her copywriting partner, Joey (Matt Long), jokingly performed this 1951 comedy routine. A hit recording from humorist Stan Freberg,

K: KODAK CAROUSEL The best of Don’s grandiloquent monologues was his pitch for the new slide wheel.

L: LAWN MOWER In season 3, the series demonstrated the formula for eliminating an annoying new boss: Drunk secretary + John Deere = severed foot.

Carin Baer/AMC

M: MENKEN’S DEPARTMENT STORE A Fifth Avenue emporium headed by the shrewd, sexy Rachel (Maggie Siff). Don took an interest in Rachel’s intimate apparel, and

Doug Hyun/AMC

N: NIXON-KENNEDY PRESIDENTIAL ELECTION Sterling Cooper staffers threw an election-night party (complete with a watercooler full of créme de menthe). But the real action of

Paul Schutzer//Time Life Pictures/Getty Images (2)

O: OSSINING, N.Y. Where Betty and Don made their unhappy home, now the source of divorce-settlement tension.

AMC

P: PREGNANCY Though Peggy went on the pill in the series premiere, in that same episode she got pregnant by Pete. But she didn’t realize

Carin Baer/AMC

Q: QUEER When young Euro Kurt (Edin Gali) nonchalantly came out to his colleagues in season 2, Ken Cosgrove (Aaron Staton) muttered, ‘‘I knew queers

Carin Baer/AMC

R: RELAX-A-CIZOR Peggy’s clever campaign for this vibrating belt for ladies helped get her promoted.

Carin Baer/AMC

S: ‘‘SHUT THE DOOR. HAVE A SEAT’’ The name of the game-changing third-season finale, in which Don, Roger, and Bert — facing a takeover by

Carin Baer/AMC

T: TRUDY CAMPBELL Pete’s long-suffering wife (Alison Brie) comes with overbearing parents (make that rich overbearing parents). She wants a baby, and is saddened that

Carin Baer/AMC

U: UTZ POTATO CHIPS Motormouth comic Jimmy Barrett (Patrick Fischler) was Sterling Cooper’s choice as the spokesman for the snack-food brand. Jimmy’s wife, Bobbie, was

Carin Baer/AMC

Mad Men recap: Secrets and Lies We saw Don and Roger fully stripped of their likable armor. For all his jackassery, Don lives by an

Craig Blankenhorn/AMC

W: WHO IS DON DRAPER? The question that a reporter for Ad Age asked at the start of season 4.

Carin Baer/AMC

X: XEROX MACHINE The first fully automated plain-paper copier, and a cause for great jubilation among the secretaries.

Courtesy of Xerox Corporation

Mad Men, January Jones | Y: ‘‘YOU DON’T KISS BOYS. BOYS KISS YOU.’’ Betty’s attempt to teach Sally the same rigid gender roles that define her own cloistered existence. Betty’s

Carin Baer/AMC

Z: ZIPPER Freddy Rumsen (Joel Murray) played Mozart’s Eine Kleine Nachtmusik by zipping and unzipping his fly. You’re welcome, ladies!

AMC