Escapism can take many forms.
Cinemas may currently be closed because of the coronavirus.
“This is obviously a terrible time,” says Engler, calling EW from New York.
Credit: Warner Bros./Courtesy Everett Collection
“But Shudder is having a moment.
For sure people are turning to Shudder during the pandemic to watch more horror movies.”
What kind of horror movies are viewers watching?
“But it’s also about these people basically stuck in a house.”
“It did really well the first week,” says Engler.
“You would expect some drop off after that.
But viewership more thandoubledin the second week.”
“People areveryexcited about that,” says Engler.
It has taken off like wildfires.
It is by far the most successful promo code in Shudder history."
“We were seeing above Halloween-level interest in horror.”
“We’re also streamingEscape from New York,” says Engler.
“Which seems appropriate given that’s what people want to do right now.”
