It’s Nike versus Amazon, Apple, and Dr. Dre.
Forget the tight race betweenHacksandThe Flight Attendant.TheEmmyscompetition for Outstanding Commercial is just as fierce this year.
One spot may bring you to tears.

The 2023 Emmy Award were previously postponed in July.David McNew/Getty Images
Another may give you chills.
Here, every commercial up for an award this year.
is reminiscent of the opening scene fromCasino Royale.Actually, it’s better.
Better |Mamba Forever Nike.This ad from Wieden+Kennedy Ad Agency and Hungry Man Prods.
not only inspires but pays tribute to the late greatKobe Bryant.
It Already Does That Apple Watch Series 6.Apple Ad Agency and MJZ Prods.
would like to reiterate that there’s little this watchcan’tdo.
- you’re free to’t Stop Us Nike.The Wieden+Kennedy and Pulse Prods.
ad offers an inclusive, feel-good reminder that “we’ll always come back stronger.”