The Potato Heads are moving into the modern age.
Hasbro, which manufactures the iconic toy, announced Thursday that it is rebranding Mr. and Mrs.
Potato Head with a gender-neutral name, simply “Potato Head.”
Disney/Pixar
“Culture has evolved,” Hasbro SVP and GM Kimberly Boyd explained toFast Company.
“Kids want to be able to represent their own experiences.
The way the brand currently exists with the ‘Mr.’
is limiting when it comes to both gender identity and family structure.”
“The sweet spot for the toy is two to three years old,” she added.
“Kids like dressing up the toy, then playing out scenarios from their life.
Potato Head followed in 1953, along with other members of the Potato Head family and various accessories.
(Don Ricklesand Estelle Harris voiced Mr. and Mrs.
Potato Head, respectively.)
The gender-neutral change will appear on boxes later this year.
