Read on for a step-by-step breakdown of how it all came together.
Can you walk me through that process?
RICHY JACKSON:She played me the song about a month and a half ago.
Richy Jackson CR: BTSTORO Creative Company.BTSTORO Creative Company
Initially, I was happy because its a feel-good, party, celebratory record.
We talked through the movement, what it should feel like, and felt out some dances.
She was like, Do your thing!
How did the song leaking in January affect you during that process?
It wasnt like we could actually talk about it.
People would ask me, but I kept it pushing.
What was the initial concept and how did it change?
Can you explain why each tribe moves the way they do?
The black-leather tribes movement and the way they looked, from a styling perspective, inspired a hip-hop vibe.
Our yellow tribe is into techy skills, so I thought they should move more abstract and awkward.
Voguing is a specific style.
Why did you include that?
Why was that move the unifier?
It also reminded me of being in a club.
Was it always the idea to include sign language in the pink tribes section?
The one line that [struck me] was All I ever wanted was love!
and I was like, We need to do sign language!Gagawas like, Thats genius!
Something with that line required more than just a dance.
In terms of the visual, did shooting this whole thing on an iPhone pose any new challenges?
I was actually gagging that we were shooting this whole video on an iPhone.
But, there were no limitations to anything.
For this choreography, I didnt [change my approach].
She came in and I showed her the entire piece and she was like, Yeah!
She was so excited.
The reason I love working with her is you dont know where youre going next.
Nobody knows what genre were going to take….
It was time for this.
I dont think weve had pure pop in a long time.
Weve had urban pop and even hip-hop is now pop, but we havent had pop like this.
It was time for this right now, point-blank, period.
Gaga said in herZane Lowe interviewthatChromaticais high-energy and danceable.
What does that mean for you?
Can we can expect a lot of hardcore choreography on some future bops?
Weve always had that element attached somewhere.
Of course were going to dance down!
But,howare we going to dance this time around?
Those ideas are going to come with the more records I hear, and Ill know where to go.
But, the fans are going to be living for whats in store?
Oh yes, God.
Trust, Im a club kid first, I know what we need!
Are you working on theChromaticatouras well?
Will there be new choreography or are you replicating the Stupid Love video?
If she performs the song and everyone is out there hitting those steps, wouldnt you just die?
