Haimare no strangers to flipping the script in the music industry handbook.
Over the last seven years the sister trio have worn their cheesy family band like a badge of honor.
At the height of rock is dead declarations, they scored hit after hit with their unabashedly guitar-driven jams.
Credit: Reto Schmid
Scream It Out
The Steps began with a lyric.
It kind of just felt like therapy to scream the line, You dont understand me!
says Alana, 28.
Handwritten lyrics to Haim’s “The Steps”.
I remember when we were writing it, we would just scream You dont understand me!
and see how it felt.
The inspiration was just a feeling of making a really bare-bones rock song, adds Danielle.
The riff is tough and straight to the point.
Ill never forget when I first sang that really high note.
Thats where we all went, Waittheres something good about this.
We all strive to have our music have that spark.
III(out this summer).
The project hints at the sisters diverse musical upbringing, and has them sounding more carefree than ever.
Were saying it now, but at the time it was very spontaneous.
Ice Cold
That attitude found its way to the the music-video shoot for The Steps.
In one scene, Este, 34, takes an epic plunge into the backyard pool.
It was like minus-two degrees, says Alana, who struggled to keep a straight face during the jump.
Este is the one that does the most s— in our music videos.
Estes the choreographer, Este does the stunts, Este is the MVP of Haim music videos.
Adds the eldest Haim sister, I like to say yes rather than no.
Sonically I think that was an inspiration.
But also I love that he’s poking fun at himself and having these vignettes of funny little parts.
