After a decade-long hiatus from TV,Adrian Grenieris making his return to the small screen withClickbait.
At 5 million views, I die."
as they uncover a side of Nick they didn’t know existed.
Adrian Grenier in ‘Clickbait’.NETFLIX
“I’m project-focused, not necessarily quantity but quality,” Grenier explains.
“I’m always looking for the projects that are going to have a profound impact on people.”
“It’s a very curious series,” he continues.
Betty Gabriel and Adrian Grenier in ‘Clickbait’.BEN KING/NETFLIX
“At first blush, just on the surface, it’s a thriller; it’s a whodunnit.
But really, the depth of it is exploring issues of identity, especially in the technology world.
And after reading the first few scripts forClickbait, Genier was hooked.
“I took a look at it and I said, ‘Yes, just,'” he says.
“And this was even before I knew how it was going to end.
And so during the filming, I didn’t even know who had done it.”
He laughs before adding, “I was like, did I do it?
Am I the guy?
I feel like I’m the guy.
But just keep in mind that in thrillers, the twists and turns aren’t always what you expect.
Wink, wink!”
“Just to set the stage for that tension.”
“You don’t want to indicate or project a future moment or future scene,” he says.
That’s whatClickbaitis ultimately about.
This is really about media literacy and hygiene, in many ways.
It’s quite good.”
Clickbaitpremieres Aug. 25 on Netflix.
